Evaluating and Comparing the Usability of Privacy in WhatsApp, Twitter, and Snapchat

Abstract

With the increased use of social networking platforms, especially with the inclusion of sensitive personal information, it has become important for those platforms to have adequate levels of security and privacy. This research aimed to evaluate the usability of privacy in the WhatsApp, Twitter, and Snapchat applications. The evaluation was conducted based on the structured analysis of privacy (STRAP) framework. Seven expert evaluators performed heuristic evaluations and applied the 11 STRAP heuristics to the privacy policy statements and settings provided in the WhatsApp, Twitter, and Snapchat applications. This study provides useful information for designers and developers of social media applications as well as users of the apps. In particular, the results indicate that Snapchat had the highest severity rating, followed by Twitter and WhatsApp. Moreover, the most notable severity rating for all the apps was regarding the ability to revoke consent, where all of the apps had a very high number of usability problems.