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© 2022 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.

Abstract

Simple Summary

Gender has been found to influence attitudes towards animals, with women demonstrating more positive attitudes than men in some countries. As attitudes determine consumer behaviour, to a certain extent, and China (the biggest livestock producer globally) has witnessed major social changes in recent decades, we conducted a survey to investigate whether gender and age influenced attitudes towards animals. Respondents self-classified their gender as female, male, other, or they did not disclose it. We found that the attitudes were determined by a combination of gender and age, with more support for animal welfare in women aged 18–24 years than in older men (25–54 years). Those that did not disclose their gender and those declaring it as ‘other’ appeared to have different attitudes to those declaring it as female or male.

Abstract

A person’s gender and age can influence their attitudes towards animal welfare, with more benign attitudes generally ascribed to women. Given that attitudes influence consumer behaviour and the rapid recent social development in China (globally the biggest livestock producer), we surveyed over 1300 individuals across China to elucidate the role of gender and age in determining attitudes towards animals. Respondents self-identified their gender as male, female, other or not revealed. There were interactions between age and gender for many of the survey items, demonstrating that the effects of gender were dependent on the respondents’ age. Women aged 18–24 reported more benign attitudes towards animals than older men (aged between 25 and 54 years, depending on the survey question) and more empathetic responses were found in young respondents generally, although this did not necessarily translate into a willingness to pay more for higher-welfare animal products. We propose, drawing on Social Identity Theory, that women see animals as part of their social group, whereas men tend not to do this. Those responding as neither male nor female, i.e., as another gender, and those not revealing their gender appeared to have different relationships to animals than those responding as men or women. It is concluded that within Chinese culture, attitudes towards animals and their welfare are complex and influenced by an interaction between gender and age.

Details

Title
Gender and Age Effects on Public Attitudes to, and Knowledge of, Animal Welfare in China
Author
Carnovale, Francesca 1   VIAFID ORCID Logo  ; Xiao, Jin 2 ; Shi, Binlin 2 ; Arney, David 3   VIAFID ORCID Logo  ; Descovich, Kris 4   VIAFID ORCID Logo  ; Phillips, Clive J C 5   VIAFID ORCID Logo 

 College of Animal Science, Inner Mongolia Agricultural University, Zhaowuda Road 306, Hohhot 010018, China; [email protected] (F.C.); [email protected] (B.S.); Chair of Animal Nutrition, Institute of Veterinary Medicine and Animal Sciences, Estonian University of Life Sciences, Kreutzwaldi 1, 51014 Tartu, Estonia; [email protected] (D.A.); [email protected] (C.J.C.P.) 
 College of Animal Science, Inner Mongolia Agricultural University, Zhaowuda Road 306, Hohhot 010018, China; [email protected] (F.C.); [email protected] (B.S.) 
 Chair of Animal Nutrition, Institute of Veterinary Medicine and Animal Sciences, Estonian University of Life Sciences, Kreutzwaldi 1, 51014 Tartu, Estonia; [email protected] (D.A.); [email protected] (C.J.C.P.) 
 School of Veterinary Science, The University of Queensland, Gatton, QLD 4343, Australia; [email protected] 
 Chair of Animal Nutrition, Institute of Veterinary Medicine and Animal Sciences, Estonian University of Life Sciences, Kreutzwaldi 1, 51014 Tartu, Estonia; [email protected] (D.A.); [email protected] (C.J.C.P.); Curtin University Sustainability Policy (CUSP) Institute, Curtin University, Perth, WA 6845, Australia 
First page
1367
Publication year
2022
Publication date
2022
Publisher
MDPI AG
e-ISSN
20762615
Source type
Scholarly Journal
Language of publication
English
ProQuest document ID
2674316168
Copyright
© 2022 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.