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© 2022 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.

Abstract

A great deal of research has examined the efficacy of variable message signs (VMS) to induce driver behavior changes, improve safety conditions, and decongest the traffic network. However, there is little literature regarding the most effective ways to display this information on VMS. Furthermore, none of the previous contributions have concentrated on analyzing what impact flashing VMS have on drivers by using real traffic data. This article seeks to bridge this gap, analyzing the effect of incorporating intermittent light stimulation to messages on drivers’ behavior on a Chilean highway, using vehicle-by-vehicle data obtained in a non-intrusive way. In order to do so, an experiment was carried out to measure the responses of drivers when faced with two types of messages: (1) those intended to induce a speed reduction and (2) those aimed at generating lane changes. From the statistical models we obtained several insights. Our results show that flashing messages may increase the effectiveness of VMS depending on environmental and traffic conditions. In particular, for speed moderation messages, we found 12 significant effects, showing, for example, that a flashing message is most effective in the hours of darkness, with low congestion, small spacing, and low average speeds. Additionally, it has a more significant impact on experienced drivers. On the other hand, for lane change messages, we found five significant effects, showing that flashing messaging reduces its effectiveness in situations where a high cognitive load is required, such as in high flow and high average speeds. No particular effects were identified in either case for specific vehicle types.

Details

Title
The Impact of Flashing on the Efficacy of Variable Message Signs: A Vehicle-by-Vehicle Approach
Author
Basso, Franco 1 ; Maldonado, Pedro 2 ; Pezoa, Raúl 3 ; Szoloch, Nicolás 3 ; Varas, Mauricio 4   VIAFID ORCID Logo 

 School of Industrial Engineering, Pontificia Universidad Católica de Valparaíso, Valparaiso 2350026, Chile; Complex Engineering Systems Institute (ISCI), Santiago 8370398, Chile 
 Department of Neuroscience and Biomedical Neuroscience Institute, Universidad de Chile, Santiago 8330015, Chile 
 Escuela de Ingeniería Industrial, Universidad Diego Portales, Santiago 8370109, Chile 
 Centro de Investigación en Sustentabilidad y Gestión Estratégica de Recursos (CISGER), Faculty of Engineering, Universidad del Desarrollo, Santiago 7610315, Chile 
First page
9705
Publication year
2022
Publication date
2022
Publisher
MDPI AG
e-ISSN
20711050
Source type
Scholarly Journal
Language of publication
English
ProQuest document ID
2700790656
Copyright
© 2022 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.