Digitalization of intersubjective interactions in product chains

Abstract

The efficiency of value added chains (product chains) largely depends on the interaction quality between subjects, located both in different links of these chains, and inside these links. The business communication tools and technologies evolution ensures the continuous development of information processes’s organization forms and methods occurring within product chains and the entire subjects interaction system integrated into them. The achieved level of information infrastructure’s development and information and communication technologies makes it possible to improve fundamentally the quality of intersubjective interactions between the participants associations’s integrated through the product chain digital ecosystem formation and the inclusion in it of all interacting subjects. Digital systems as a form of subjects informational coexistence and interaction integrated into the product chains of the agro-food complex require justification of their functionality, formation principles and provisions reflecting the industry specifics of the intersubjective interactions organization.