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© 2022 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.

Abstract

This study aims to identify the factors associated with the adoption of drone delivery in Medellín, Colombia, in the context of the COVID-19 pandemic. For that purpose, it implemented the Diffusion of Innovation (DOI) theory and the Technology Acceptance Model (TAM), which have constructs that complement each other to determine the decision to accept a given technology. A survey was administered to 121 participants in order to validate the model proposed here, which is based on variables that reflect the perceived attributes and risks of this innovation and individuals’ characteristics. The results indicate that the factors Performance Risk, Compatibility, Personal Innovativeness, and Relative Advantage of Environmental Friendliness have the greatest influence on Intention to Use Drone Delivery (mediated by Attitude Towards Drone Delivery). This paper offers relevant information for the academic community and delivery companies because few other studies have investigated this topic. Additionally, the proposed technology adoption model can be a benchmark for other emerging economies in similar social, economic, and technological conditions.

Details

Title
Factors Associated with the Adoption of Drones for Product Delivery in the Context of the COVID-19 Pandemic in Medellín, Colombia
Author
Valencia-Arias, Alejandro 1   VIAFID ORCID Logo  ; Rodríguez-Correa, Paula Andrea 2   VIAFID ORCID Logo  ; Juan Camilo Patiño-Vanegas 3 ; Benjumea-Arias, Martha 1 ; De La Cruz-Vargas, Jhony 4   VIAFID ORCID Logo  ; Moreno-López, Gustavo 5   VIAFID ORCID Logo 

 Facultad de Ciencias Económicas y Administrativas, Instituto Tecnológico Metropolitano, Medellín 050034, Colombia 
 Centro de Investigaciones, Institución Universitaria Escolme, Medellín 050012, Colombia 
 Facultad de Negocios Internacionales, Universidad Santo Tomás, Medellín 050041, Colombia 
 Director general, Instituto de Investigación en Ciencias Biomedicas, Universidad Ricardo Palma, Lima 15039, Peru 
 Grupo de Investigación en Educación y Ciencias Sociales y Humanas, Institución Universitaria Marco Fidel Suárez, Bello 051050, Colombia 
First page
225
Publication year
2022
Publication date
2022
Publisher
MDPI AG
e-ISSN
2504446X
Source type
Scholarly Journal
Language of publication
English
ProQuest document ID
2716518922
Copyright
© 2022 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.