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© 2022 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.

Abstract

The sensory qualities of Taiwanese teas are evaluated by the experts from the Tea Research and Extension Station (TRES) at tea competitions held annually. The prices of Taiwanese teas are also influenced by the results of these tea competitions. However, a tea winning an award and having a high sensory quality and price does not mean that it is liked by Taiwanese consumers. The check all that apply method (CATA) is a scientific method of sensory evaluation. It is able to evaluate the sensory characteristics with consumers and is cheap and time-saving. Twelve samples of γ-aminobutyric acid (GABA) Oolong tea made by the Taiwan Tea No. 12 cultivar were selected from the first Taiwanese GABA tea competition in 2020. The aim of this research was to study young Taiwanese consumers’ acceptability for GABA Oolong tea infusions, and their opinions towards the sensory qualities of teas through questionnaires composed of CATA questions and hedonic scales. Based on the results, the CATA method identified 21 important descriptive terms for GABA tea that were selected by over 20% of consumers. It was found that the consumers like GABA Oolong teas with 13 specific sensory characteristics, but dislike the ones with another 6 specific sensory characteristics. We conjecture that the different process of tea production will affect consumers’ preference for GABA Oolong tea. Overall, GABA Oolong tea has the same delightful sensory characteristics as traditional Taiwanese specialty Oolong teas, and is liked by the young Taiwanese consumers.

Details

Title
Understanding Young Taiwanese Consumers’ Acceptance, Sensory Profile, and Drivers of Liking for GABA Oolong Tea Beverages with Cold Infusions
Author
Mu-Chen, Wu 1 ; Bo-Kang Liou 2   VIAFID ORCID Logo  ; Chen, Yuh-Shuen 3   VIAFID ORCID Logo  ; Lee, Shih-Chieh 4   VIAFID ORCID Logo  ; Jia-Jin, Xie 5 ; Yih-Mon Jaw 6 ; Shih-Lun, Liu 7   VIAFID ORCID Logo 

 Department of Health Business Administration, HungKuang University, Shalu District, Taichung 43302, Taiwan 
 Department of Food Science & Technology, Central Taiwan University of Science and Technology, Beitun District, Taichung 40601, Taiwan 
 Department of Food Science and Technology, HungKuang University, Shalu District, Taichung 43302, Taiwan 
 Department of Medicinal Botanicals and Foods on Health Applications, Da-Yeh University, Dacun, Changhua 515006, Taiwan; Bachelor Program for Baking and Beverage, Da-Yeh University, Dacun, Changhua 515006, Taiwan 
 Graduate Institute of Food Culture and Innovation, National Kaohsiung University of Hospitality and Tourism, Xiaogang District, Kaohsiung 812301, Taiwan 
 Department of Chinese Culinary Arts, National Kaohsiung University of Hospitality and Tourism, Xiaogang District, Kaohsiung 812301, Taiwan 
 Department of Food Science & Technology, Central Taiwan University of Science and Technology, Beitun District, Taichung 40601, Taiwan; Department of Nutrition, China Medical University, No. 100, Sec. 1, Jingmao Rd., Beitun District, Taichung 40604, Taiwan 
First page
2989
Publication year
2022
Publication date
2022
Publisher
MDPI AG
e-ISSN
23048158
Source type
Scholarly Journal
Language of publication
English
ProQuest document ID
2724237384
Copyright
© 2022 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.