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© 2022 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.

Abstract

The incorporation of digital functionalities into consumer packaged goods (CPG) has the potential to improve our lives by supporting us in our daily practises. However, despite the increasing availability of data about their use, research is needed to explore how these data can be harnessed to create such digital enhancements. This paper explores how consumers can utilise data about interactions with CPGs to conceptualise their enhanced versions. We devised a data-inspired ideation approach, using data visualisations and design cards to facilitate the conceptualisation of enhanced CPGs. Analysing the role of data as expressed through participants’ comments and designs, we found that data served as a basis for the creation of unique concepts imbued with greater consideration for the experiences of others and attention to their own interests. Our study shows the value of empowering consumers through data to broaden and inform their contributions towards the creation of smart products.

Details

Title
Data as a Resource for Designing Digitally Enhanced Consumer Packaged Goods
Author
Berumen, Gustavo 1 ; Fischer, Joel 2   VIAFID ORCID Logo  ; Baumers, Martin 3 

 Horizon Centre for Doctoral Training, University of Nottingham, Nottingham NG8 1BB, UK; Mixed Reality Lab, University of Nottingham, Nottingham NG8 1BB, UK; [email protected] 
 Mixed Reality Lab, University of Nottingham, Nottingham NG8 1BB, UK; [email protected] 
 Centre for Additive Manufacturing, University of Nottingham, Nottingham NG8 1BB, UK; [email protected] 
First page
101
Publication year
2022
Publication date
2022
Publisher
MDPI AG
e-ISSN
24144088
Source type
Scholarly Journal
Language of publication
English
ProQuest document ID
2748296949
Copyright
© 2022 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.