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Abstract
Purpose: The paper aims to introduce risk assessment in new product development as an important activity for a successful new product launch. A practical example is presented to demonstrate the integration of tools Failure Mode and Effect Analysis (FMEA) and Pythagorean Fuzzy Dimensional Analysis (PFDA) at new product development process, which is a machined component.
Methodology/Approach: Individual steps for creating a case study were carried out: create a Subject Matter Expert (SME) team, identify product failure modes, use linguistic values to assess the FMEA, compute and obtain the PFDA-FMEA and determine the product failure modes ranking.
Findings: Minimized uncertainty in the final evaluation of the FMEA and improvement in the decision-making process based on the risks already identified in the new product development process.
Research Limitation/Implication: The PFDA-FMEA method was based on the risk assessment of a machined part development process. Nevertheless, this method can be used for application in many other areas of industry that require high precision in risk analysis.
Originality/Value of paper: The aim of this paper is to reveal a new integrated method in which FMEA, Pythagorean Fuzzy Sets (PFS) and Dimensional Analysis (DA) are coherent in one model.
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