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Influencia del compromiso y de la experiencia del consumidor en la creación de valor de marca del comercio detallista
Alternate title: Influence of consumer engagement and experience in creating brand equity for the retailer; Influencia do engajamento e experiencia do consumidor na criação de valor da marca de varejoGallart-Camahort, Valentín; Callarisa-Fiol, Luis; Sánchez-García, Javier. Revista de Globalización, Competitividad y Gobernabilidad Vol. 16, Iss. 2, (May-Aug 2022): 85-102.
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