Full text

Turn on search term navigation

© 2023 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.

Abstract

Opinion mining refers to the process that helps to identify and to classify users’ emotions and opinions from any source, such as an online review. Thus, opinion mining provides organizations with an insight into their reputation based on previous customers’ opinions regarding their services or products. Automating opinion mining in different languages is still an important topic of interest for scientists, including those using the Arabic language, especially since potential customers mostly do not rate their opinion explicitly. This study proposes an ensemble-based deep learning approach using fastText embeddings and the proposed Arabic emoji and emoticon opinion lexicon to predict user opinion. For testing purposes, the study uses the publicly available Arabic HARD dataset, which includes hotel reviews associated with ratings, starting from one to five. Then, by employing multiple Arabic resources, it experiments with different generated features from the HARD dataset by combining shallow learning with the proposed approach. To the best of our knowledge, this study is the first to create a lexicon that considers emojis and emoticons for its user opinion prediction. Therefore, it is mainly a helpful contribution to the literature related to opinion mining and emojis and emoticons lexicons. Compared to other studies found in the literature related to the five-star rating prediction using the HARD dataset, the accuracy of the prediction using the proposed approach reached an increase of 3.21% using the balanced HARD dataset and an increase of 2.17% using the unbalanced HARD dataset. The proposed work can support a new direction for automating the unrated Arabic opinions in social media, based on five rating levels, to provide potential stakeholders with a precise idea about a service or product quality, instead of spending much time reading other opinions to learn that information.

Details

Title
User Opinion Prediction for Arabic Hotel Reviews Using Lexicons and Artificial Intelligence Techniques
Author
Al-Mutawa, Rihab Fahd; Arwa Yousef Al-Aama  VIAFID ORCID Logo 
First page
5985
Publication year
2023
Publication date
2023
Publisher
MDPI AG
e-ISSN
20763417
Source type
Scholarly Journal
Language of publication
English
ProQuest document ID
2819331907
Copyright
© 2023 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.