Full text

Turn on search term navigation

© 2023 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.

Abstract

Dynamic pricing is frequently used in online marketplaces, ticket sales, and booking systems. The commercial principles of dynamic pricing systems are often kept secret; however, their application causes complex changes in human behavior. Thus, a scientific tool is needed to evaluate and predict the impact of dynamic pricing strategies. Publications in the field lack a common quality evaluation methodology, public data, and source code, making them difficult to reproduce. In this paper, a data-driven method, DPRank, for evaluating dynamic pricing systems is proposed. DPRank first builds a surrogate price elasticity of demand model using public data generated by a hidden dynamic pricing model, and then applies the surrogate model to build an exposed dynamic pricing model. The hidden and exposed dynamic pricing models were then systematically compared in terms of quality using a Monte Carlo simulation in terms of a company’s revenue. The effectiveness of the proposed method was tested on the dataset collected from the website of a Russian railway passenger carrier company. Depending on the train type, the quality difference between the hidden and exposed models can vary by several dozen percent on average, indicating the potential for improving the existing (hidden) company’s dynamic pricing model.

Details

Title
Dynamic Pricing for the Open Online Ticket System: A Surrogate Modeling Approach
Author
Stavinova, Elizaveta 1   VIAFID ORCID Logo  ; Ilyas Varshavskiy 2 ; Chunaev, Petr 1   VIAFID ORCID Logo  ; Derevitskii, Ivan 1 ; Boukhanovsky, Alexander 1 

 National Center for Cognitive Research, ITMO University, 199034 Saint Petersburg, Russia; [email protected] (I.V.); [email protected] (P.C.); [email protected] (I.D.); [email protected] (A.B.); Sirius University of Science and Technology, 354340 Sochi, Russia 
 National Center for Cognitive Research, ITMO University, 199034 Saint Petersburg, Russia; [email protected] (I.V.); [email protected] (P.C.); [email protected] (I.D.); [email protected] (A.B.) 
First page
1303
Publication year
2023
Publication date
2023
Publisher
MDPI AG
e-ISSN
26246511
Source type
Scholarly Journal
Language of publication
English
ProQuest document ID
2829870352
Copyright
© 2023 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.