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© 2023 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.

Abstract

Many industries, including healthcare, banking, the auto industry, education, and retail, have already undergone significant changes because of artificial intelligence (AI). Business-to-Customer (B2C) e-commerce has considerably increased the use of AI in recent years. The purpose of this research is to examine the significance and impact of AI in the realm of fashion e-commerce. To that end, a systematic review of the literature is carried out, in which data from the Web Of Science and Scopus databases were used to analyze 219 publications on the subject. The articles were first categorized using AI techniques. In the realm of fashion e-commerce, they were divided into two categories. These categorizations allowed for the identification of research gaps in the use of AI. These gaps offer potential and possibilities for further research.

Details

Title
Artificial Intelligence in Business-to-Customer Fashion Retail: A Literature Review
Author
Goti, Aitor  VIAFID ORCID Logo  ; Querejeta-Lomas, Leire; Almeida, Aitor  VIAFID ORCID Logo  ; José Gaviria de la Puerta; López-de-Ipiña, Diego  VIAFID ORCID Logo 
First page
2943
Publication year
2023
Publication date
2023
Publisher
MDPI AG
e-ISSN
22277390
Source type
Scholarly Journal
Language of publication
English
ProQuest document ID
2836397475
Copyright
© 2023 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.