Abstract

The aim of this study is to analyze the effect of perception of social media users on travel Influencer advertisements on attitude and destination. The questionnaire used for the research was administered to 836 participants. The data obtained from these questionnaires were interpreted by using the SPSS 25.0 and Lisrel 8.80 package software. Descriptive statistics, explanatory and confirmatory factor analysis and structural equation model were used to analyze the data. At the end of the research, the perception of social media users about travel Influencer advertisements was found to have an effect on attitudes and destination. According to the results of the hypothesis obtained using structural equation modeling, these factors are interrelated.

Details

Title
Travel influencer advertisements: A study in Turkey
Author
KARADENİZ, İbrahim  VIAFID ORCID Logo  ; KAYAPINAR, Özgür  VIAFID ORCID Logo  ; GÜLER, Emel GÖNENÇ  VIAFID ORCID Logo 
Pages
37-45
Section
Peer-reviewed Articles
Publication year
2022
Publication date
2022
Publisher
Anadolu University Faculty of Tourism
e-ISSN
26873737
Source type
Scholarly Journal
Language of publication
English
DOI
https://doi.org/10.48119/toleho.949883
ProQuest document ID
2842975691
Copyright
© 2022. This work is published under https://creativecommons.org/licenses/by/4.0/legalcode (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.