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© 2023. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.

Abstract

Developing a strategy to increase happiness is a major focus of a positive economy. The purpose of the present study is to find an answer to the following question: can insurers contribute to happiness? Starting from the ANOVA approach and regression analysis on the Romanian sample, we show that financial factors, self-rated stress level, age, and private health insurance affect the level of reported happiness. This is one of the first Romanian studies to approach happiness from the perspective of a financial health insurance product. From another perspective, for people without health insurance, income is a key factor of influence. Thus, our paper is primarily addressed to insurers who want to improve their sales techniques and to all insureds who want to know other benefits that appear after signing a health insurance policy.

Details

Title
CAN HEALTH INSURANCE IMPROVE THE HAPPINESS OF THE ROMANIAN PEOPLE?
Author
Mureşan, Gabriela Mihaela 1 ; Mare, Codruţa 1 ; Lazăr, Dan Tudor 1 ; Lazăr, Sorin Paul 1 

 Babeş-Bolyai University, Cluj Napoca, România 
Pages
903-918
Publication year
2023
Publication date
Aug 2023
Publisher
Bucharest Academy of Economic Studies, Faculty of Commerce
ISSN
15829146
e-ISSN
22479104
Source type
Scholarly Journal
Language of publication
English
ProQuest document ID
2859248272
Copyright
© 2023. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.