Abstract

Abstract

The purpose of this study is to validate the Value-based Adoption Model (VAM) in order to investigate young Malaysians’ e-wallet adoption intentions. A structured questionnaire was used to collect 214 questionnaires. The hypotheses proposed for this study were tested using SmartPLS, a second-generation analysis of partial least squares (PLS). Perceived sacrifice and perceived benefit influenced perceived value (PV). The results have shown that perceived benefit has a higher significance compared to perceived sacrifice on PV. Innovative resistance and privacy risk were found to have a negative impact on perceived value. Market practitioners can utilize this model to create secure, convenient and user-friendly e-wallets, resulting in effective marketing strategies that increase e-wallet adoption intentions among the young Malaysians.

Details

Title
The behavioral intention of young Malaysians towards cashless society: Value-based adoption model
Author
Ju Jingnan 1 ; Teo, Poh-Chuin 2 ; Theresa C.F. Ho 2 ; Chen, Hooi Ling 3 

1  Faculty of Arts and Social Sciences, Universiti Malaya , Kuala Lumpur , Malaysia 
2  Azman Hashim International Business School, Universiti Teknologi Malaysia , Kuala Lumpur , Malaysia 
3  Purchasing Department, Axis Stone Marketing Sdn Bhd , Selangor , Malaysia 
Publication year
2023
Publication date
Dec 2023
Publisher
Taylor & Francis Ltd.
e-ISSN
23311975
Source type
Scholarly Journal
Language of publication
English
DOI
https://doi.org/10.1080/23311975.2023.2244756
ProQuest document ID
2859761179
Copyright
© 2023 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group.. This work is licensed under the Creative Commons Attribution License http://creativecommons.org/licenses/by/4.0/ (the "License"). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.