Abstract

[12] Color of food product is one of the important factor that determines the acceptance of the consumers as they associate specific colors with particular tastes and flavors, and changing their color may negatively influence its taste/flavor perception. [14] The previous researchers have not assessed in great deal the effect of color on the identification of basic tastes like sugar or salt; therefore, the information on influence of color of food on basic taste like sweetness is limited. [...]the present study was undertaken with the objective of assessing the effect of color of sucrose solution on perception of its sweetness. Fifty-three female medical students in the age group of 17-20 years with normal color vision and gustatory ability who volunteered for the study were recruited as subjects. Information regarding the favorite color and taste of the participants, their present and past exposure to a varied diet, importance of food color to them, and their last menstrual period was collected by the participants.

Details

Title
The influence of color on taste perception
Author
Nanjundappa, Nalina 1 ; B, Umadevi 2 ; Jayasimha, Ramya 1 ; K, Thennarasu 3 

 Department of Physiology, Kempegowda Institute of Medical Sciences, Bengaluru, Karnataka, India 
 Department of Physiology, Sapthagiri Institute of Medical Sciences and Research Centre, Bengaluru, Karnataka, India 
 Department of Biostatistics, National Institute of Mental Health and Neurosciences, Bengaluru, Karnataka, India 
Pages
1945-1951
Publication year
2023
Publication date
2023
Publisher
Association of Physiologists, Pharmacists & Pharmacologists
ISSN
23204672
e-ISSN
22313206
Source type
Scholarly Journal
Language of publication
English
ProQuest document ID
2865278357
Copyright
© 2023. This work is published under https://creativecommons.org/licenses/by-nc-sa/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.