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Abstract
Customer survey data is critical to supporting customer preference modeling in engineering design. We present a framework of information retrieval and survey design to ensure the collection of quality customer survey data for analyzing customers’ preferences in their consideration-then-choice decision-making and the related social impact. The utility of our approach is demonstrated through the survey design for customers in the vacuum cleaner market. Based on the data, we performed descriptive analysis and network-based modeling to understand customers’ preferences in consideration and choice.
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Details
1 The University of Texas at Austin, United States of America
2 Northwestern University, United States of America
3 Amazon, United States of America
4 The University of Melbourne, Australia