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© The Author(s) 2024. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.

Abstract

In online public opinion events, key figures are crucial to the formation and diffusion of public opinion, to the evolution and dissemination of topics, and to the guidance and transformation of the direction of public opinion. Based on the four-dimensional public opinion communication supernetwork (social-psychology-opinion-convergent), this study proposes a classification and recognition algorithm of key figures in online public opinion that integrates multidimensional similarity and K-shell to identify the key figures with differentiation in online public opinion events. The research finds that the evolutionary process of public opinion events is the joint action of key figures with different roles. The opinion leader is the key figure in the global communication of public opinion. The focus figure is the core figure that promotes the dissemination of public opinion on local subnetworks. The communication figure is the “bridge” node in the cross-regional communication of public opinion. Through the algorithm verification of the case “China Eastern Airlines Passenger Plane Crash Event”, we find that the algorithm proposed in this paper has advantages in feasibility, sensitivity, and effectiveness, compared with traditional algorithms such as CI, forwarding volume, degree centrality, K-shell, and multidimensional similarity. The classification and recognition algorithm proposed in this study can not only identify multirole key figures simultaneously but also improve the recognition granularity and eliminate the interference of core-like nodes.

Details

Title
A classification and recognition algorithm of key figures in public opinion integrating multidimensional similarity and K-shell based on supernetwork
Author
Wang, Guanghui 1 ; Wang, Yushan 2 ; Liu, Kaidi 3 ; Sun, Shu 4 

 Chinese Academy of Sciences, Institutes of Science and Development, Beijing, China (GRID:grid.9227.e) (ISNI:0000000119573309) 
 Macau University of Science and Technology, The Institute for Sustainable Development, Macau, China (GRID:grid.259384.1) (ISNI:0000 0000 8945 4455) 
 Shandong University, Qingdao Institute of Humanities and Social Sciences, Qingdao, China (GRID:grid.27255.37) (ISNI:0000 0004 1761 1174) 
 Macau University of Science and Technology, The Institute for Sustainable Development, Macau, China (GRID:grid.259384.1) (ISNI:0000 0000 8945 4455); Guangdong University of Finance, School of Financial Mathematics and Statistics, Guangzhou, China (GRID:grid.464294.9) (ISNI:0000 0004 1805 7312) 
Pages
262
Publication year
2024
Publication date
Dec 2024
Publisher
Palgrave Macmillan
e-ISSN
2662-9992
Source type
Scholarly Journal
Language of publication
English
ProQuest document ID
2925771532
Copyright
© The Author(s) 2024. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.