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© 2023. This work is published under http://creativecommons.org/licenses/by/4.0/ (the "License"). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.

Abstract

Background

With an ever‐growing influence of social media in healthcare, concurrent with increased emphasis on patient autonomy and shared decision‐making, dermatologists treating hair loss need to be cognizant of online interest trends and the types of information disseminated across popular platforms.

Objectives

To evaluate recent health‐related interest trends and assess engagement, quality, and accuracy of alopecia areata (AA) and pattern hair loss (PHL, androgenetic alopecia) contents on social media.

Methods

Relative search volumes (RSVs) were extracted from Google Trends using the search category ‘alopecia areata’ and ‘pattern hair loss’. Eighty matching videos on TikTok and YouTube were also extracted and characterized. Viewer engagement was estimated using the engagement ratio, and quality and accuracy were assessed using DISCERN and Dy et al. Accuracy Scale (DAS).

Conclusions

AA‐related contents on TikTok discussing personal experiences of female subjects were significantly more engaging. DISCERN and DAS scoring showed significantly higher quality and accuracy in videos created by healthcare providers on YouTube, but not TikTok, which could in part be related to YouTube videos being longer. RSV fluctuations corresponding to news in popular culture had high impact. Sponsorship disclosures were generally not reported in product promotional videos.

Details

Title
Alopecia areata and pattern hair loss (androgenetic alopecia) on social media – Current public interest trends and cross‐sectional analysis of YouTube and TikTok contents
Author
Gupta, Aditya K. 1   VIAFID ORCID Logo  ; Polla Ravi, Shruthi 1   VIAFID ORCID Logo  ; Wang, Tong 1   VIAFID ORCID Logo 

 Mediprobe Research Inc, London, Ontario, Canada 
Pages
586-592
Section
DERMATOLOGIC SURGERY ARTICLES
Publication year
2023
Publication date
Feb 1, 2023
Publisher
John Wiley & Sons, Inc.
ISSN
14732130
e-ISSN
14732165
Source type
Scholarly Journal
Language of publication
English
ProQuest document ID
3090613280
Copyright
© 2023. This work is published under http://creativecommons.org/licenses/by/4.0/ (the "License"). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.