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© 2024 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.

Abstract

This study investigates the impact of social media use on faculty job performance, exploring the mediating roles of internal communication and teamwork. Drawing on the Uses and Gratifications theory, we examine how faculty members utilize social media for three distinct purposes: social interaction (social use), enjoyment (hedonic use), and information seeking (cognitive use). We analyze how these three dimensions of social media use influence teachers’ performance, encompassing both routine and innovative aspects. This analysis is based on data collected via an online survey completed by 456 faculty members at public state colleges in northern India in 2024. Structural Equation Modeling (SEM) was used to test the hypotheses. The findings reveal that social, hedonic, and cognitive use of social media positively affects faculty innovative and routine job performance, with teamwork and internal communication acting as partial mediators in this relationship. This research offers valuable insights for faculty development professionals, educational administrators, and policymakers.

Details

Title
Does Social Media Enhance Job Performance? Examining Internal Communication and Teamwork as Mediating Mechanisms
Author
Kumar, Satinder 1   VIAFID ORCID Logo  ; Sohbaty, Zohour 1 ; Jain, Ruchika 2   VIAFID ORCID Logo  ; Shafi, Iqra 3 ; Rupeika-Apoga, Ramona 4   VIAFID ORCID Logo 

 School of Management Studies, Punjabi University, Patiala 147002, Punjab, India; [email protected] (S.K.); [email protected] (Z.S.) 
 Gobindgarh Public College, Khanna 147301, Punjab, India; [email protected] 
 SKUAST-K, Kashmir University, Srinagar 191202, Jammu & Kashmir, India 
 Faculty of Economics and Social Sciences, University of Latvia, LV-1586 Riga, Latvia; Women Researchers Council (WRC), Azerbaijan State University of Economics (UNEC), Baku AZ1001, Azerbaijan 
First page
124
Publication year
2024
Publication date
2024
Publisher
MDPI AG
e-ISSN
25042289
Source type
Scholarly Journal
Language of publication
English
ProQuest document ID
3120547458
Copyright
© 2024 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.