International Tourism Cooperation Based on “the Belt and Road”: Strategy and Path

Abstract

Culture is the soul of tourism and tourism is the carrier of culture. With the help of regional cooperation platforms and historical and cultural symbols of the ancient Silk Road, “The Silk Road Economic Belt” and “The 21st Century Maritime Silk Road” will develop economic cooperation among countries along the belt and road, and jointly build a community of Shared interests, destiny and responsibility featuring political mutual trust, economic integration and cultural tolerance. In order to implement the “Belt and Road” initiative, promote international cooperation and meet the development needs of its own industries, it has important practical significance to carry out international tourism cooperation under the strategic background of “Belt and Road”, which enhances the in-depth exchange of cultures of various countries, broadens the service choice of international tourism, and learns from advanced service concepts. Following the “Belt and Road” strategy, as the pilot industry of connectivity tourism led to the development of international tourism cooperation, but is still in its infancy, the overall scale is still small, with a larger space for future development. At this stage, there are four problems and challenges in international tourism cooperation under the Belt and Road Strategy: the foundation of cooperation is not solid enough, cultural resources are not fully utilized, brand awareness is insufficient, and the degree of convenience needs to be improved. Therefore, to achieve a stable and sustainable development of tourism in the countries along the route through four paths:the development of permanent mechanism of international tourism cooperation, the creation of unique Silk Road cultural characteristics of tourism products and routes, the creation of tourism boutique projects and the cultivation of international brands, enhance infrastructure construction and tourist visa facilitation.