Purchase of Fresh Fruits and Vegetables Through Box Schemes in Hungary – Opportunities and Hindering Factors on the Way to Sustainability

Abstract

This study examines opportunities and hindering factors of box schemes as they have been operating for many years in Hungary, but there are several facts which make it hard for box schemes to become parts of the daily routine in the lives of Hungarian consumers. The first fact is price sensitiveness and willingness to pay price premium for environmentally friendly products, including fresh fruits and vegetables. The second fact is the lack of many products in supplies of box schemes, because fruits and vegetables are seasonal products, but this reason is not always acceptable for customers. The third fact is time wasting, which is a really hindering factor. Finally, interpretation of sustainability is the most important in the eyes of consumers. Our goal is to show how the relation between factors leads to opportunity of growth.