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© 2025. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.

Abstract

This study constructs a duopoly model considering corporate social responsibility (CSR), examines the results of different CSR decisions, and analyzes how factors like CSR level, tax rates, externalities, and consumer sensitivity affect results. The findings show that these factors have complex impacts and that the implementation of CSR can create a win-win situation under certain conditions. Firms should consider the CSR actions of their competitors and pay careful attention to taxes, externalities, and consumer sensitivity when making CSR decisions. Implementing CSR benefits firms when CSR levels and tax rates are within a specific range. When consumer sensitivity is high or negative externalities are large, it is conducive to promoting a more active implementation of CSR, thus helping firms obtain higher returns or reduce negative externalities. Keywords: CSR, duopoly, tax rate, negative externalities, consumer sensitivity.

Details

Title
CORPORATE SOCIAL RESPONSIBILITY DECISION MAKING CONSIDERING MULTIPLE FACTORS IN A DUOPOLY MODEL
Author
Liang, He 1 ; Sun, Xiaomin 2 ; Guo, Yanli 3 

 Dalian Maritime University, Dalian, China 
 Northeastern University at Qinhuangdao, Qinhuangdao, China 
 Liaoning University, Shenyang, China 
Pages
214-233
Publication year
2025
Publication date
Feb 2025
Publisher
Bucharest Academy of Economic Studies, Faculty of Commerce
ISSN
15829146
e-ISSN
22479104
Source type
Scholarly Journal
Language of publication
English
ProQuest document ID
3167199200
Copyright
© 2025. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.