Abstract

In this study, we investigated the impact of three different perceived risk and environmental attitude on the fertilizer reduction behavior in vegetable production and the interplay between perceived risk and environmental attitude. We found that perceived economic risk can exert a significant and negative effect on farmers’ fertilizer reduction behavior (−0.39) and perceived social and psychological risks has a relatively weak negative impact with coefficients of −0.25 and −0.23, respectively. A more friendly environmental attitude can significantly and positively affect farmers’ fertilizer reduction behavior. Furthermore, environmental attitude has a moderating effect on the association between perceived risk and farmer’s fertilizer reduction behavior, but just significant for economic and social risk. In other words, a better environmental attitude could reduce the negative effect of perceived risk. This study promoted our new understanding of the risk perception’s impact on farmers’ behavior.

Details

Title
Perceived risk, environmental attitude and fertilizer application by vegetable farmers in China
Author
Xiang, Zhaoyang 1 ; Tian, Qingsong 2 ; Li, Qianling 1 

 College of Economics and Management, Huazhong Agricultural University, Wuhan, 430070, China 
 College of Economics and Management, Huazhong Agricultural University, Wuhan, 430070, China; Department of Business and Social Sciences, Dalhousie University, Truro, Nova Scotia, B2N 5E3, Canada 
Pages
683-690
Publication year
2021
Publication date
Sep 2021
Publisher
Oxford University Press
ISSN
17481317
e-ISSN
17481325
Source type
Scholarly Journal
Language of publication
English
ProQuest document ID
3169854572
Copyright
© The Author(s) 2021. Published by Oxford University Press. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.