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Abstract
The purpose of this study is to identify changes in consumption strategies in the civil engineering market in a hedonic context. To assess the attitude of consumers to a certain type of civil engineering technology, a multicomponent methodological approach to the characterization of goods based on a survey of consumers was used. The key trends in the development of the European Union, Chinese and Russian civil engineering market for 2010–19 are analyzed. The designation of four ‘green’ strategies for the behavior of end consumers regarding hedonic adaptation in the civil engineering market is proposed: eco-efficient, environmentally friendly, energy-saving and intellectual-content one.
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Details
1 School of Management, Guangzhou College of South China University of Technology, No. 1 Xuefu Road, Guangzhou, 510802, China
2 Department of Business Management, Azerbaijan State University of Economics (UNEC), 6 st. Istiglaliyat, Baku 1001, Azerbaijan
3 Department of International Management, Kyiv National Economic University, 54 prospekt Peremohy, Kyiv 03057, Ukraine
4 Department of Propaedeutics of Dental Diseases, Sechenov First Moscow State Medical University, 8 st. Trubetskaya, Moscow 119048, Russia