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© 2025. This work is published under http://creativecommons.org/licenses/by/4.0/ (the "License"). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.

Abstract

Nanomaterials have revolutionized sensor technology by offering enhanced sensitivity, selectivity, and miniaturization capabilities. However, the commercialization of nanomaterial‐based sensors remains challenging due to the complexities involved in bridging laboratory innovations to market‐ready products. This review article explores the various marketing strategies that can facilitate the successful commercialization of nanomaterials for sensor applications. It emphasizes the importance of understanding market needs, regulatory landscapes, and the value proposition of nanomaterials over traditional materials. The study also highlights the role of strategic partnerships, intellectual property management, and customer education in overcoming market entry barriers. Through a comprehensive analysis of case studies and industry practices, this review provides a framework for companies and researchers to effectively transition from lab‐scale innovations to commercially viable sensor products. The findings suggest that a well‐rounded marketing strategy, combined with robust product development and stakeholder engagement, is crucial for capitalizing on the unique benefits of nanomaterials in sensor applications.

Details

Title
Marketing Strategies in Nanomaterials for Sensor Applications: Bridging Lab to Market
Author
Singh, Anoop 1 ; Ahmed, Eliyash 2 ; Rather, Mehrajud Din 3 ; Sundararajan, Atchaya 4 ; Sharma, Alka 5 ; Choudhary, Farah S. 5 ; Sundramoorthy, Ashok K. 6 ; Dixit, Saurav 7 ; Vatin, Nikolai Ivanovich 8 ; Arya, Sandeep 9   VIAFID ORCID Logo 

 Department of Physics, Govt. Women Degree College Gandhinagar, Higher Education Department, Jammu, Jammu & Kashmir, India 
 Department of Physics (H&S), Guru Nanak Institutions Technical Campus, Hyderabad, India 
 Department of Physics, University Institute of Engineering and Technology, Guru Nanak University, Ibrahimpatnam, Telangana, India 
 Department of Physics, School of Electrical and Electronics Engineering (SEEE) SASTRA Deemed University, Thanjavur, India 
 The Business School, University of Jammu, Jammu, Jammu and Kashmir, India 
 Centre for Nano‐Biosensors, Department of Prosthodontics, Saveetha Institute of Medical and Technical Sciences, Saveetha Dental College and Hospitals, Chennai, Tamil Nadu, India 
 Centre of Research Impact and Outcome, Chitkara University, Rajpura, Punjab, India, Peter the Great St Petersburg Polytechnic University, St. Petersburg, Russia, Division of Research & Innovation, Uttaranchal University, Dehradun, Uttarakhand, India 
 Peter the Great St Petersburg Polytechnic University, St. Petersburg, Russia, Division of Research and Development, Lovely Professional University, Phagwara, Punjab, India, Chitkara Centre for Research and Development, Chitkara University, Himachal Pradesh, India 
 Department of Physics, University of Jammu, Jammu, Jammu and Kashmir, India 
Section
Review
Publication year
2025
Publication date
May 1, 2025
Publisher
John Wiley & Sons, Inc.
ISSN
20566646
Source type
Scholarly Journal
Language of publication
English
ProQuest document ID
3202325240
Copyright
© 2025. This work is published under http://creativecommons.org/licenses/by/4.0/ (the "License"). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.