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© 2025 Author(s) (or their employer(s)) 2025. Re-use permitted under CC BY-NC. No commercial re-use. See rights and permissions. Published by BMJ Group. http://creativecommons.org/licenses/by-nc/4.0/ This is an open access article distributed in accordance with the Creative Commons Attribution Non Commercial (CC BY-NC 4.0) license, which permits others to distribute, remix, adapt, build upon this work non-commercially, and license their derivative works on different terms, provided the original work is properly cited, appropriate credit is given, any changes made indicated, and the use is non-commercial. See:  http://creativecommons.org/licenses/by-nc/4.0/ . Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.

Abstract

Objective

To evaluate the knowledge, attitudes and practices (KAP) towards blood donation among blood donors.

Design

A cross-sectional study was conducted.

Setting

The study surveyed voluntary blood donors in Shaoxing, Zhejiang.

Participants

A total of 580 voluntary blood donors participated in the survey between May 2024 and June 2024.

Interventions

An investigator-designed questionnaire was administered to collect demographic data and assess participants’ KAP regarding blood donation.

Outcome measures

The outcome measures included the KAP scores of blood donors.

Results

Analysis revealed a mean knowledge score of 19.37±4.05 (possible range: 0–22), an attitude score of 46.28±4.45 (possible range: 10–50) and a practice score of 23.37±5.67 (possible range: 6–30). Knowledge scores correlated positively with attitude (r=0.580, p<0.001) and practice scores (r=0.494, p<0.001). Furthermore, attitude scores showed a strong correlation with practice scores (r=0.618, p<0.001). Structural equation modelling indicated that knowledge directly influenced attitudes (β=0.622, 95% CI 0.539 to 0.704, p=0.007) and had an indirect influence on practices (β=0.411, 95% CI 0.329 to 0.536, p=0.005). Attitudes directly influenced practices (β=0.661, 95% CI 0.554 to 0.761, p=0.006).

Conclusions

Blood donors exhibited good knowledge and positive attitudes, but their practices were suboptimal. These findings highlight the need for targeted interventions to enhance participation in blood donation.

Details

Title
Knowledge, attitudes and practices towards blood donation among donors: a cross-sectional study in Shaoxing, Zhejiang, China
Author
Jiang, Lingling 1   VIAFID ORCID Logo  ; Zhong, Xiaolei 2 ; Zhu, Shoubing 3 ; Mao, Qichao 4 ; Yuan, Fang 5 ; Li, Nuo 1 ; Luo, Haiyan 5 

 Donor Server Department 2, Shaoxing Central Blood Station, Shaoxing, Zhejiang, China 
 Operational management Department, Shaoxing Central Blood Station, Shaoxing, Zhejiang, China 
 Department of the quality control, Shaoxing Central Blood Station, Shaoxing, Zhejiang, China 
 Administration Office, Shaoxing Central Blood Station, Shaoxing, Zhejiang, China 
 Donor Server Department 1, Shaoxing Central Blood Station, Shaoxing, Zhejiang, China 
First page
e099833
Section
Public health
Publication year
2025
Publication date
2025
Publisher
BMJ Publishing Group LTD
e-ISSN
20446055
Source type
Scholarly Journal
Language of publication
English
ProQuest document ID
3202379298
Copyright
© 2025 Author(s) (or their employer(s)) 2025. Re-use permitted under CC BY-NC. No commercial re-use. See rights and permissions. Published by BMJ Group. http://creativecommons.org/licenses/by-nc/4.0/ This is an open access article distributed in accordance with the Creative Commons Attribution Non Commercial (CC BY-NC 4.0) license, which permits others to distribute, remix, adapt, build upon this work non-commercially, and license their derivative works on different terms, provided the original work is properly cited, appropriate credit is given, any changes made indicated, and the use is non-commercial. See:  http://creativecommons.org/licenses/by-nc/4.0/ . Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.