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© 2023, Bas, Roberts et al This article is distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use and redistribution provided that the original author and source are credited. Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.

Abstract

People selectively help others based on perceptions of their merit or need. Here, we develop a neurocomputational account of how these social perceptions translate into social choice. Using a novel fMRI social perception task, we show that both merit and need perceptions recruited the brain’s social inference network. A behavioral computational model identified two non-exclusive mechanisms underlying variance in social perceptions: a consistent tendency to perceive others as meritorious/needy (bias) and a propensity to sample and integrate normative evidence distinguishing high from low merit/need in other people (sensitivity). Variance in people’s merit (but not need) bias and sensitivity independently predicted distinct aspects of altruism in a social choice task completed months later. An individual’s merit bias predicted context-independent variance in people’s overall other-regard during altruistic choice, biasing people toward prosocial actions. An individual’s merit sensitivity predicted context-sensitive discrimination in generosity toward high and low merit recipients by influencing other- and self-regard during altruistic decision-making. This context-sensitive perception–action link was associated with activation in the right temporoparietal junction. Together, these findings point toward stable, biologically based individual differences in perceptual processes related to abstract social concepts like merit, and suggest that these differences may have important behavioral implications for an individual’s tendency toward favoritism or discrimination in social settings.

Alternate abstract:

eLife digest

The question of when and why humans are more likely to lend each other a hand has long been studied. In general, we are more likely to help those who appear more needy or deserving of help. This explains why there is often an outpouring of support after natural disasters and why people are more likely to assist children, who are perceived as being more ‘innocent.’

Unfortunately, people’s spontaneous judgments of need and merit can lead to adverse outcomes. For example, racial stereotyping influences our perceptions of who deserves support. Additionally, different people assess deservingness differently, leading to individual differences in whom we help.

Bas, Roberts et al. wanted to understand how people assess whether others need or deserve help and how this influences their decision to offer assistance (or not). To answer these questions, the researchers examined two competing hypotheses: some individuals may be more or less inclined to perceive others as needing and deserving help, regardless of the context. Alternatively, some people may be more sensitive to contextual cues signaling merit or need. These two processes could explain individual differences in how humans perceive need and deservingness, influencing decisions to help.

Bas, Roberts et al. developed a model of social perception that encompassed both of their hypotheses and designed a laboratory task that tested how social perceptions influence helping behavior. This approach measured two potential mechanisms for how social perception might influence choices: individuals could have a general bias that determines how inclined they are to perceive others as deserving or needy, or differences in sensitivity to integrating context-specific cues. Intriguingly, both mechanisms predicted their willingness to help strangers months later in a separate altruism task.

People who were biased towards perceiving others as deserving paid more attention to others' welfare when they had a chance to help and were more altruistic. People who were more sensitive to context cues around deservingness were more likely to discriminate between others, assisting those perceived as deserving help while withholding aid from supposedly non-deserving individuals. This aspect of the perception-action link was related to brain activation in the right temporoparietal junction, an area of the brain crucial to making judgments about others.

Bas, Roberts et al.'s findings point towards biological differences in how people perceive abstract social concepts like merit or deservingness. The way people perceive these concepts is stable and influences altruistic choice behavior. These results suggest that altruism may be increased by changing how people perceive others, leading to reduced favoritism or discrimination in social settings.

Details

Title
A neurocomputational account of the link between social perception and social action
Author
Bas, Lisa M 1   VIAFID ORCID Logo  ; Roberts, Ian D 2 ; Hutcherson, Cendri A 3   VIAFID ORCID Logo  ; Tusche Anita 4   VIAFID ORCID Logo 

 https://ror.org/02y72wh86 Department of Psychology, Queen’s University Kingston Canada 
 https://ror.org/03dbr7087 Department of Psychology, University of Toronto Scarborough Toronto Canada 
 https://ror.org/03dbr7087 Department of Psychology, University of Toronto Scarborough Toronto Canada, https://ror.org/03dbr7087 Department of Marketing, Rotman School of Management, University of Toronto Toronto Canada 
 https://ror.org/02y72wh86 Department of Psychology, Queen’s University Kingston Canada, https://ror.org/02y72wh86 Center for Neuroscience Studies, Queen’s University Kingston Canada 
University/institution
U.S. National Institutes of Health/National Library of Medicine
Publication year
2025
Publication date
2025
Publisher
eLife Sciences Publications Ltd.
e-ISSN
2050084X
Source type
Scholarly Journal
Language of publication
English
ProQuest document ID
3204298443
Copyright
© 2023, Bas, Roberts et al This article is distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use and redistribution provided that the original author and source are credited. Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.