The Progress of Social Enterprises Through Commercial Franchising in Saudi Arabia

Abstract

Social enterprises across Saudi Arabia significantly impact socioeconomic and community development through the dual pursuit of social impact and financial sustainability within their social and commercial activities.The current study employed a qualitative methodology to examine the effects of commercial franchising on enhancing the social impact and financial sustainability of social businesses.Through employing a secondary research design, the present research conducts a thematic analysis of secondary data gathered from relevant electronic databases and academic journals. Significant findings indicate the gradual growth and scaling of social enterprises through leveraging social franchising models to assist business ventures and entrepreneurs in developing sustainable businesses and promoting employment opportunities through scalability. Leveraging the franchisor’s proven business model and existing resources, social enterprises scale their social impact and sustainability through social activism, empowerment campaigns, and skill development initiatives. Fundamentally, the utilization of commercial franchises among social enterprises enhances the scalability, profitability and sustainability of organizational operations, thereby enhancing the social impact on Saudi Arabia economy.