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Abstract
Jingles have been entangled with advertising since the beginning of the advertising concept. Advertising jingles have changed ad campaigns. Ad makers have suggested that jingles make them more attractive. Jingles are nothing but short pieces of music added to the advertisement films to make them catchy and provide them recall ability. Jingles can either be added to television ads, films or to radio ads. Ever since advertising jingles were introduced, advertisers have benefited massively. The paper explores the brand recall by various consumers with the help of advertisements. For primary data, a structured questionnaire was designed and consumers were approached.
Key words: Advertisements, brand recall, jingles.
Advertising jingles are usually composed of experts. Jingles are an important part of the campaign and so much care is taken to ensure that a very high quality advertising jingle is produced. Because of its wide scope, many are established to musicians lending their talents. This goes to the promotional activities of the company with a good jingle increase, as the ad, and obviously the fact that every ad maker's desire to have a figurehead, quite literally, Sun History suggests that jingles dramatically helped the cause of advertising. Advertising jingles are not integrated into print ads. This is believed by many as one of the biggest disadvantage of print advertising. Advertising jingles give an extra edge. Since there is a high demand for advertising jingles, a lot of people are choosing to become professional jingle composer. As a result, as an advertiser, people have a lot of options. If we look to create a good indication that we should definitely consider consulting an expert Jingle composer. Many companies have committed themselves to do this kind of work and they do it all, from writing the lyrics of advertising jingle for composing the music and even to his execution. In today's generation, there is no substitute for a title tune that is catchy. Jingles have to promote sales, since they identify points for the products are supported.
Advertising campaigns aim to facilitate recall of a consumer opinion and judgments associated with the product. Consumer's knowledge is considered over marketers and creative people in the commercial sector. A display has a very difficult task of collecting the perception...