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ABSTRACT - REZUMAT
Turkey, which is the biggest home textile supplier for European Union, is the fourth biggest home textile supplier of the world. Besides, Denizli province is the place where this sector is clustered and strongly operated in Turkey. Therefore, Denizli home textile sector is a structure, which explicitly and accurately represents Turkish home textile sector. In this context, this research aims to analyse the competitiveness of Denizli home textile sector, which substantially contributes to Turkish textile and clothing sector. In accordance with the aim of the research, the competitiveness of Denizli home textile sector is analysed by using Porter s diamond model. According to the obtained results, competitiveness of Denizli home textile sector is determined as high.
Keywords: home textiles, Denizli home textile sector, Porter's diamond model, competitiveness
Turcia, cel mai mare furnizor de textile de uz casnic pentru Uniunea European ă, este al patrulea cel mai mare furnizor de textile de uz casnic din lume. În plus, provincia Denizli este locul în care acest sector este clusterizat si activ în Turcia. Prin urmare, sectorul textilelor de uz casnic din Denizli este o structur ă care reprezint ă în mod explicit si precis acest sector din Turcia. În acest context, aceast ă cercetare îsi propune s ă analizeze competitivitatea sectorului textilelor de uz casnic din Denizli, ce contribuie substanţial la sectorul textil si de îmbr ăc ăminte din Turcia. În conformitate cu scopul cercet ării, competitivitatea sectorului textilelor de uz casnic din Denizli este analizat ă utilizând modelul diamantului lui Porter. Conform rezultatelor obţinute, competitivitatea sectorului textilelor de uz casnic din Denizli este determinat ă ca fiind ridicat ă.
Cuvinte-cheie: textile de uz casnic, sectorul textilelor de uz casnic din Denizli, modelul diamantului lui Porter, competitivitate
INTRODUCTION
Home textiles, can be defined as textile products, which are used to fulfil the indoor needs. Home textiles, generally involve textile and/or apparel products such as bedclothes, bed linens (sheets, pillowcases and duvet covers), curtains, upholstery fabrics, towels, bathrobes, tablecloths, swabs, carpets and rugs, blankets, quilts, pillows and cushions [1].
In this context, home textiles, constitute one of the product groups which are prominent in textile and clothing market and whose consumption is gradually increasing. Thus, Turkey, which is one of the most significant players...