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ABSTRACT
The objective of the research is to examine and analyze the effect of the attitude on entrepreneurial behavior, the entrepreneurial experience, the subjective norm, and the behavioral control toward the entrepreneurial behavior and intention. The samples of the research were 205 pawners of Sharia pawnshop of Surakarta branch office including the service units in Sukoharjo and Karanganyar regencies, Central Java, Indonesia, which intended to be and had already started the entrepreneurship. They were taken by using convenience sampling technique. Twenty three questionnaire items were deemed valid, six variables were considered reliable, and the criteria of the research model feasibility analyzed with SEM were fulfilled. The result of the research shows that all proposed hypotheses are verified. The attitude and the subjective norm have a direct positive effect on the entrepreneurial behavior and intention. Meanwhile, both the attitude control being felt and the entrepreneurial experience influence the entrepreneurial intention, which in turn affects the entrepreneurial behavior.
Keywords: Attitude, Entrepreneurial experience, subjective norm, behavioral control, entrepreneurial intention, entrepreneurial behavior
INTRODUCTION
The existence of entrepreneurs in a country is increasingly important to be realized. The increasing entrepreneurs, in quantity as well as in quality, are expected to be a safety valve for the creations of job opportunity, increased productivity, and improved prosperity of community. The accomplishment of the entrepreneurial behavior and performance needs to be developed. The intention accuracy in entrepreneurship and the factors affecting the intention, which in turn affect the entrepreneurship behavior, need to be ensured more. The objective of this research is to analyze several factors which influence the entrepreneurial intention and behavior based on the aspects of attitude, experience, behavioral control, and subjective norm of 205 research subjects constituting the pawners (rahin) of the Sharia pawnshop (rahn) of Surakarta branch office, who have already started the entrepreneurship.
To some degree, this research is inspired by Ajzen's (1988) Theory of Planned Behavior, developed from the Theory of Reasoned Action, which was introduced by Fisbein & Ajzen (1975), by adding the construct of perceived behavioral control, so that the determinants of the intention and behavior are the controls' attitude, subjective norm, and behavior. The experience factor is also added into this research since it is assumed that it will influence the entrepreneurial intention, which...