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Abstract
The purpose of this document is to provide a comprehensive comparison between the production of AAA and indie computer games. While both approaches strive to offer the best possible experience to their audience, the quality of the product may differ depending on various factors, including budget and technology used. To achieve success, game developers must have a clear understanding of the scope that can be accomplished within a reasonable timeframe. This study examines the potential profitability of AAA and indie game development methods. Although there is no single method for success, we postulate that AAA game development generally yields a higher payoff than indie game development. Our analysis compares selected game titles with regards to development budget, marketing push, team size, technology, and franchising opportunities. Our findings suggest that, despite the lower cost of indie game development, AAA games offer a safer method of revenue.
Keywords: budget, risk management, marketing, gameplay, popularity, AAA, indie
JEL Classification: 033,123,121
1. Introduction
The present article aims to provide an overview of the characteristics and differences between "Triple-А" (AAA) and independent (indie) video game development. The former is comprised of large studios and publishers that invest substantial financial resources in the creation and promotion of high-tech franchises for home consoles, while the latter typically involves small teams of up to 15 developers who prioritize creative independence and financial autonomy. The absence of third-party financial support in indie game development often requires the use of cheaper or free alternatives to software and game assets, resulting in a greater degree of creative control but a higher need for risk management. Although both AAA and indie studios prioritize the delivery of high-quality gameplay experiences, the primary motivation behind the development of AAA games is revenue generation, while indie games are typically created for the enjoyment of the developer and their audience, with revenue being a secondary concern. It is important to acknowledge, however, that developing indie games requires significant resources and funding, and developers must devise effective financing strategies to ensure the success of their projects. Overall, this paper highlights the importance of understanding the key differences between AAA and indie game development, which can aid in better discerning the requirements and expected outcomes of each type of development approach...