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Abstract
The dividing line between the banking and the insurance industries, which have long remained separate entities, is slowly disappearing. In France, "bancassurance" developed in the 1980s, on the initiative of the banks, first in the sector of life insurance, which they dominate with two-thirds of the market; more recently, they have begun to make inroads into the property-liability insurance sector. Insurance companies, anxious to expand and develop customer loyalty, and in the interest of network profitability, have decided not to allow the banks to take the lion's share of the savings market, by proposing a comprehensive offer also. A survey allows us to see whether the "bancassurance" sector is a French specificity, and how it is organized outside the borders.