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Baseline risk and marginal willingness to pay for health risk reduction
Gerking, Shelby; Adamowicz, Wiktor; Dickie, Mark; Veronesi, Marcella.
Journal of Risk and Uncertainty; New York Vol. 55, Iss. 2-3, (Dec 2017): 177-202.
DOI:10.1007/s11166-017-9267-x
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