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THE BIG DATA-DRIVEN BUSINESS
How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits
By Russell Glass and Sean Callahan
Wiley
Are big data big time or just big hype? The Big Data-Driven Business makes the case that big data are for real. Using real life examples that range from Nate Silver to Copernicus, from BlackBerry to Apple, the book demonstrates that the winners of the future will use big data to seek the truth.
In an...