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Buber, Renate/Holzmüller, Hartmut H. (Hrsg.): Qualitative Marktforschung: Konzepte -- Methoden -- Analysen, Wiesbaden: Gabler, 2., überarbeitete Auflage, 2009, 1152 Seiten, EUR (D) 64,90, ISBN 978-3-8349-0976-3
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