Content area

Details

Title
C. Homburg, S. Kuester, H. Krohmer (2009) Marketing Management – A Contemporary Perspective
Author
Reinecke, Sven 1 

1  Instituts für Marketing an der Universität St. Gallen (HSG), St. Gallen, Schweiz 
Pages
1099-1101
Publication year
2009
Publication date
Sep 2009
Publisher
Springer Nature B.V.
ISSN
00442372
e-ISSN
18618928
Source type
Scholarly Journal
Language of publication
German
DOI
https://doi.org/10.1007/s11573-009-0305-2
ProQuest document ID
1962773649
Copyright
Copyright Springer Science & Business Media Sep 2009