Content area
Full Text
The Challenges for Marketing Distance Education in the Online Environment:: An Integrated Approach Edited by Ugur Demiray and n. Serdar Sever The Challenges for Marketing Distance Education in the Online Environment: An Integrated Approach, Edited by Ugur Demiray and N. Serdar Sever (Eskisehir, Turkey: Anadolu University, 2009, 732 pages). Available from http://www.midasebook.com
Distance education is a field of education that focuses on the pedagogy and andragogy, technology, and instructional systems design that aim to deliver education to students who are not physically "on site." According to the U.S. Department of Agriculture, it "is a process to create and provide access to learning when the source of information and the learners are separated by time and distance, or both." In other words, distance education is the process of creating an educational experience of equal qualitative value for the learners to best suit their needs outside the classroom. Rather than attending courses in person, teachers and students may communicate at times of their own choosing by exchanging printed or electronic media, or through technology that allows them to communicate in real time and through other online ways.
The purpose of marketing is to understand trends in the field and customer needs in a global marketplace. In this case the customers are students, and they could be called "kings" of the market. This is a challenge with online education because the field is in a constant state of development. Marketing online education programs is becoming more of a necessity as global competition increases. To be on time and in the right place - this is the target of distance learning marketing. For this book, 37 authors wrote 22 chapters from different 17 universities in 6 countries.
This book is divided into six sections, each dealing with a different aspect of marketing for distance learning programs:
1. Strategic framework of marketing for open and distance...