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Abstract
The theoretical value of this best practice guidance document will be limited without practical training opportunities. [...]the WHO Regional Office for Europe is currently developing workshops that will equip participants with the theoretical “know why” and the practical “know how”. [...]the proposed rules and algorithm process and techniques are also likely applicable and adaptable to other public arenas where scientific denialism is central such as anti-fluoride in water campaigners, straight from the cow unpasteurized milk zealots and extollers of natural remedies to cure cancer. There is still much to be learned on how to best address vocal vaccine deniers in public, but this best practice guidance document provides a beginning for health authority spokespersons facing such stressful situations.Conflict of interest statement This work was supported by the World Health Organization, Regional Office for Europe, Copenhagen, Denmark.