The Commodification of Religious Clothes Through The Social Media: The Identity Crisis on Youth Muslim Female in Urban Indonesia

Headnote

Abstract

This paper is endeavor to describe the commodification of Islamic symbols such clothes especially veil (jilbab/hijab/niqab) in social media which embedded in economics institution. This commodification is not only in term of material things but also attached to it the game of words were used to impress the sacred for the social media users. The ethno-virtual method was constructed to gain the world view of the Indonesia urban youth who attracted to this commodification and constructing the economic-political religious movement which brings the benefits for the clothes producers. The virtual ethnography methods also very helpful to gain the comprehension of the youth social network and their meaning network. We found that many young people who are the social media users experienced the consumerism as their identity crisis. The identity crisis lead them to "the new truth" in which they were not experienced before. The "new truth" is the Islamic-wahhabism doctrines which forced youth female wear the Arabic clothes or wear veil as define as hijab syar 'i. Through the social media, the youth could not distinguish the sacred as well as the profane. The youth female became less tolerant and often easily perceive the other female who were not wearing the veil as the infidels. From these findings, we argue that to avoid the larger conflict within the society can be operates by developing the comprehension of the multiculturalism awareness through the social media.

Keywords

Commodification, Clothes, Social Media, Youth Muslim, Female.

Resume

Cet articles'efforce de décrire la marchandisation des symboles islamiques tels que les voiles (jilbab / hijab / niqab) dans les médias sociaux intégrés dans une institution économique. Cette marchandisation n'estpas seulement en termes de choses matérielles mais aussi attachée a elle le jeu de mots a été utilisé pour impressionner le sacré pour les utilisateurs de médias sociaux. La méthode ethno-virtuelle a été construite pour obtenir la vision du monde de la jeunesse urbaine indonésienne qui a attiré a cette marchandisation et la construction du mouvement religieux politico-économique qui apporte les avantages pour les producteurs de větements. Les méthodes d'ethnographie virtuelle sont également trés utiles pour comprendre le réseau social des jeunes et leur réseau de sens. Nous avons constaté que de nombreux jeunes qui sont les utilisateurs des médias...