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Copyright © 2022 Chen Xie et al. This is an open access article distributed under the Creative Commons Attribution License (the “License”), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. https://creativecommons.org/licenses/by/4.0/

Abstract

City image, as a public image, is the public’s overall evaluation and cognition of the city, including concept image, behavior image, and visual image. The new media art is an interdisciplinary research field integrating art, informatics, and communication. It emerged and developed in the new media era and effectively reached the agreement of scientific and technological means and artistic expression. This paper expounds the concept and connotation of smart city informatization and then constructs a measurement model of smart city informatization construction level based on GCD_BPNN. The degree of satisfaction of city image communication in H city was measured, the index evaluation system of system satisfaction in H city was constructed, and the comprehensive satisfaction scale of cultural system in H city was formed. The research shows that the communication of city image in the future should focus on the virtual space and construct the cultural identity and psychological identity of city image from the user’s point of view.

Details

Title
Communication Strategy of New Media Art to City Image under Smart City Information Technology
Author
Xie, Chen 1   VIAFID ORCID Logo  ; Chen, Yunfeng 1 ; Sun, Qian 1 

 Normal School, Hubei Polytechnic University, Huangshi, Hubei 435003, China 
Editor
Zhihan Lv
Publication year
2022
Publication date
2022
Publisher
John Wiley & Sons, Inc.
ISSN
1024123X
e-ISSN
15635147
Source type
Scholarly Journal
Language of publication
English
ProQuest document ID
2671101161
Copyright
Copyright © 2022 Chen Xie et al. This is an open access article distributed under the Creative Commons Attribution License (the “License”), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. https://creativecommons.org/licenses/by/4.0/