Abstract

This aims to find the effectiveness and efficiency of digital marketing over traditional marketing. There is no specifically any geographical area is taken. This project aims to help companies to make investment decision in digital marketing. The project explains how digital marketing is helps the company to reach the customers. Both primary and secondary data has been used to support the research. The Project finds there is a huge potential in the market. The study finds there is huge response from the customer to digital marketing. It has been found out that there will be high return on investment if we use digital marketing compare to traditional marketing.

Details

Title
A Comparative Study On Digital Marketing Over Traditional Marketing
Author
Arunprakash, N; Kanna, Aswin G S; Raj, Aravindh G; Vasudevan, R
Pages
6483-6491
Section
Research Article
Publication year
2021
Publication date
2021
Publisher
Ninety Nine Publication
e-ISSN
13094653
Source type
Scholarly Journal
Language of publication
English
ProQuest document ID
2639715161
Copyright
© 2021. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.