Abstract

Background

The aggravation of environmental problems has led companies to seek the development and commercialization of green products. Some companies mislead their stakeholders through a phenomenon called greenwashing.

Results

This paper aims to explore the phenomenon of greenwashing through a systematic literature review in search of its main concepts and typologies in the past 10 years. This research has followed the proceedings of a systematic review of the literature, based on the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA). We identified a major classification of greenwashing: firm-level executional, firm-level claim, product-level executional, and product-level claim.

Conclusion

It was possible to highlight and catalog the types of the phenomenon. A structure based on such type has been observed in the literature.

Details

Title
Concepts and forms of greenwashing: a systematic review
Author
de Freitas Netto Sebastião Vieira 1 ; Sobral Marcos Felipe Falcão 2   VIAFID ORCID Logo  ; Ribeiro Ana Regina Bezerra 2 ; Soares Gleibson Robert da Luz 2 

1  Federal Rural University of Pernambuco, Recife, Brazil (GRID:grid.411177.5) (ISNI:0000 0001 2111 0565) 
2  Federal Rural University of Pernambuco, Departamento de Administração, Recife, Brazil (GRID:grid.411177.5) (ISNI:0000 0001 2111 0565) 
Publication year
2020
Publication date
Dec 2020
Publisher
Springer Nature B.V.
e-ISSN
21904715
Source type
Scholarly Journal
Language of publication
English
DOI
https://doi.org/10.1186/s12302-020-0300-3
ProQuest document ID
2353495264
Copyright
Environmental Sciences Europe is a copyright of Springer, (2020). All Rights Reserved. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.