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Citation: Alharethi M, Alqarni A, Alahmari A (2022) A Content Analysis of YouTube Video Comments about the Saudi Women's Driving. Global Media Journal, 20:56.
Abstract
Twitter and other social media platforms are well-liked all around the world. This study aimed to determine the public opinion on women driving in Saudi Arabia using YouTube. More precisely, the survey sought to determine if sentiments regarding permitting women to drive in Saudi Arabia have changed in response to pertinent events. The study is a quantitative analysis with the target population being YouTube users and their comments serving as opinions to be measured. Data collection was online, and research was done using NVivo after translation. The study's findings indicate that the comments were more emotional than moral and that more comments favoured women's right to drive. Despite the perceived influences against the driving policy, many statements showeda climate of acceptance toward this issue in Saudi society.
Keywords: Saudi Arabia; Women; Social media; YouTube; Framing; Content Analysis
Received: 20-Aug-2022, Manuscript No. gmj-22-72527; Editor assigned: 23-Aug-2022, PreQC No. gmj-22-72527 (PQ); Reviewed: 26-Sep-2022, QC No. gmj-22-72527; Revised: 03-Oct-2022, Manuscript No. gmj-22-72527 (R); Published:19- Oct-2022, DOI: 10.36648/1550-7521.20.56.330
Introduction
Twitter and other social media platforms are well-liked all around the world. Saudi Arabia is one of the nations with the greatest proportion of users with 91 percent of the total population using social media [1]. Additionally, Saudi Arabia generates 40% of all tweets in the Arab globe [1]. Whether or not women should drive in Saudi Arabia is one of the topics debated on social media sites like Twitter and YouTube. In Saudi Arabia, a nation that has experienced social and economic change with its new political system, this protracted issue has been more than just a regulatory one. Since the legalization of women driving, there has been a major ideology divide in in Saudi Arabia characterized by conservatives and liberalists. This study aimed to examine YouTube comments made concerning Saudi women drivers.
Due to the absence of polling data, measuring public opinion in Saudi Arabia can be difficult, leading to social media usage. In addition, Saudi culture, norms, and conventions make it challenging to grasp Saudi residents' socioeconomic problems using past studies based on other societies and languages. For instance, one could...