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Dr Gary Davies is Professor of Corporate Reputation and Head of Strategy at Manchester Business School (MBS), England. He was previously at Templeton College, Oxford and before that Professor in Retail Marketing at what is now the Manchester Metropolitan University. At MBS he teaches marketing and strategy to MBA and post-experience groups. His main areas of research are in Corporate Reputation, Time Allocation Theory and Market Strategy. He has authored over 200 articles, books and monographs in the academic and business press. His books include Trade Marketing Strategy , about how manufacturers market themselves to retailers, published in the UK and Japan, and What Price Reputation? , a study of how companies manage their corporate reputations. His latest book, Corporate Reputation and Competitiveness , published by Routledge, covers much of the work of the Corporate Reputation group at MBS and is the first work to establish clear links between reputation management and financial performance. The group he leads consists of four academic staff and 12 doctoral students. Their work network extends to Japan, Chile, Korea, Portugal and China. Current projects include the links between CSR and account performance for the Cooperative Bank, the value and potential for country branding, the relevance of reputation to political parties and the links between corporate governance and financial performance. His commercial experience includes the Mars Group and British Aluminium. He works as a freelance consultant, most recently for JD Williams, August.One, Brintons Carpets and Halfords.
Dr Charles J. Fombrun is founder and executive director of Reputation Institute. He is a graduate of Queen's University (Canada) and obtained his PhD at Columbia University (New York) in 1980. He taught at The Wharton School from 1979 to 1984, and at New York University's Stern School of...