Content area
Full Text
In 2004, Sage published Corporate Communications – Theory and Practice by Joep Cornelissen. With only a few research‐based introductions on the market at that time – such as the books by Argenti and van Riel – this book was soon to become a widely read and acknowledged introduction to the field of corporate communication.
Just four year later, in 2008, Cornelissen and Sage publish with Corporate Communication – A Guide to Theory and Practice a second edition, which is motivated with reference to recent high‐profile scandals and reputation management disasters in the corporate world (WorldCom, Enron, Martha Stewart, etc.). Hence, the author argues, “executives and practitioners need to be empowered with a way of thinking and with tools that can help them navigate” (p. xi). Moreover, a second edition appears to be motivated by the author's profound knowledge about and involvement in most recent developments in the vibrant field of corporate communication research.
Calling this new book a second edition is a rather humble announcement and characteristic, as the book appears to be much more: still true and faithful to its predecessor, it is a by all means re‐structured, revised and updated text that includes extensions, new chapters and case materials. Also, the author is aware of the relevance of corporate communication...