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Abstract
In today's rapidly changing business environment almost every company experiences crises. Though many of them never try to overcome. Crisis problems are generally not solved in the pr imary state and are usually chaotic, without any strategic management pla ns (Ben-Yair, Golenko-Ginzburg Laslo 2007, Kaplinski; 2008). The situation gets worse when the companies' employees as well as internal and external envir onment have to be inf ormed. Therefore it is necessary to represent the organizat ion realistically to train the specialists of knowledge management (Kumpika ite, 2008). The situation does not become easier because of the negative attitude to crisis (Virbicka ite,, 2009). Therefore crisis solution can bring pos itive consequences in the companies' (Remeikiene, 2009). One of them is efficient communication conflict management during crisis period. Moreover; in present era of globa lization where companies are experiencing the transformational changes such as incor poration, international capital appearance, wide geography of the companies, mobility of employees, globa l cris is, there is a need to manage communication process in bus iness to generate communication ideas for crisis prevention and management. Therefore in this changing context cris is management process should be re-evaluated in the theoretical as well as applies form for the efficient cris is management plans. The paper makes an assessment of crisis planning and strategic management processes described in the exist ing literature and makes an attempt to answer how to strategically manage crisis in bus iness envir onment and prepare crisis management plans, with effic ient corporate communications.
Keywords: Corporate Communication, Strategic Management, Crisis Management
Introduction
Managers, consultants and researchers have trad itionally been focused on the problems of financial performance and growth, but have paid little attention to effective management of corporate crisis. This crisis problems are not solved in its primary stage and usually chaotic without any strategic crisis solution or crisis management plans (Yair, Galenko-Ginzb urg, Laslo, 2007; Bivanis, Tuncikiene, 2007; Kaplinsk i, 2008; Marko vic, 2008). It can create related threats: public safety, financial loss and reputation lo ss. So me crisis such as industrial accidents and product harm can result in injuries and even loss of lives. Cases such as Three Mile island nuclear power plant in 1979, C yanide in Tylenol capsules of...