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Abstract
There is a serious concern regarding framing rules and guidelines to regulate the content on OTT platforms that needs urgent attention. In the Current Scenario, the use of vulgar language in the public domain on OTT platforms needs to take seriously. Some OTT platforms heavenly use foul language, which is open to children that cause a huge psychological impact on them. The use of vulgar language, including profanity and bad words, has to be regulated strictly. Web series uses obscene, abusive words and foul language with excessive usage. This review paper highlights the excessive use of swear words, profane language, and vulgar expletives on OTT platforms. Keywords: OTT, Vulgar Language, Vulgar Expletives, Profane Language, Web Series.
Introduction
Over-the-top (OTT) platforms are video streaming services that deliver content directly to consumers over the internet without requiring a traditional cable or satellite TV subscription. OTT platforms have become increasingly popular in recent years due to technological advancements and behaviour changes in consumer viewing habits [1]. Many OTT platforms range from subscription-based services like Netflix and Amazon Prime Video to free ad-supported platforms like Pluto TV and Tubi. Some OTT platforms offer a mix of both subscription and ad-supported content. One of the primary advantages of OTT platforms is the flexibility they offer in terms of viewing options. Unlike traditional TV, viewers can access OTT content from any device with an internet connection, including smartphones, tablets, laptops, and smart TVs. This allows viewers to watch their favourite shows and movies on their schedule rather than having to tune in at a specific time [1].
Another advantage of OTT platforms is the diverse amount of content available in regional language. Many platforms offer TV shows and movies including original content unavailable elsewhere [1, 2]. This has led to increased competition among OTT providers, with each platform trying to differentiate itself by offering unique features and content. OTT platforms have also disrupted the traditional TV advertising model. Rather than relying on advertising revenue to fund their operations, many
OTT platforms generate revenue through subscription fees. This has forced advertisers to adapt by finding new ways to reach consumers, such as through targeted advertising or product placement [1, 2].
There are also some challenges associated with OTT platforms. One...