- Preview Available
- Scholarly Journal
Developing Luxury Brands Within Luxury Groups - Synergies Without Dilution?
Developing Luxury Brands Within Luxury Groups - Synergies Without Dilution?Ijaouane, Vincent; Kapferer, Jean-noel, MBA, PhD.
Marketing Review St. Gallen; Wiesbaden Vol. 29, Iss. 1, (Feb 2012): 24-29.
DOI:10.1007/s11621-012-0107-8
This is a limited preview of the full PDF
Try and log in through your library or institution to see if they have access.





